About
A Seoul studio for marketplace targeting craft
Spodisieh Digital began in 2019 as workshop series for e-commerce teams struggling with signal quality on Coupang and Naver. We are not an agency — we teach the rituals, templates, and review cadences that help in-house buyers and agencies run cleaner campaigns.
Principles
Evidence over hype
Every module cites platform docs, anonymized exports, and explicit limitations.
Short cycles
Most cohorts run 2–6 weeks so teams can apply lessons inside active campaigns.
KR context first
Examples default to Coupang, Naver, 11st, and Gmarket — not generic global case studies.
Teach the ritual
Templates include weekly review cadences your squad can keep after the course ends.
Timeline
- 2019
Studio founded in Seongbuk-gu
Started as a boutique workshop series for Seoul e-commerce teams.
- 2021
Cohort platform launch
Moved cohort delivery online with KR-marketplace-specific labs.
- 2024
Certification pathway
Partnered with industry reviewers to publish structured certification prep.
Team — 14 specialists
Min-jun Park
Lead instructor
Eight years leading KR marketplace performance programs.
Sora Kim
Performance strategist
Specializes in Naver and Coupang auction dynamics.
Elena Cho
Analytics mentor
Tracking integrity and reconciliation frameworks.
Nadia Yoon
Curriculum designer
Assessment rubrics and certification pathways.
Jiwoo Han
Student success manager
Cohort operations and squad bootcamp facilitation.
Rafael Ortiz
Performance strategist
Gmarket and 11st display architecture.
Hannah Lee
Lead instructor
Advanced lookalike and seed engineering labs.
Kenji Sato
Analytics mentor
CAC decomposition and executive reporting.
Amira Shah
Curriculum designer
Self-paced module production and updates.
Lucas Berg
Performance strategist
Agency enablement and white-label playbooks.
Yuna Choi
Student success manager
Onboarding surveys and mentor scheduling.
Marcus Webb
Lead instructor
Promo orchestration and war-room facilitation.
Sienna Park
Analytics mentor
Feed health and catalog attribute enrichment.
Theo Nguyen
Performance strategist
Creative rotation and margin-safe testing.