Custom roadmap

Marketplace Ad Targeting Courses in Korea

A structured path for marketers moving from ad-hoc tweaks to signal-first targeting across Coupang, Naver Smart Store, 11st, and Gmarket.

Targeting roadmap

Foundation → Intermediate → Advanced → Workshop
     │              │              │            │
 Signal map    Channel labs    Lookalikes   Team bootcamp
 Tracking      Promo guard     CAC diag     Audit studio
 Naver lab     11st catalog    Cert prep

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Tool stack breakdown

Diagram of marketplace analytics and ad platform tools

Platforms: Coupang Ads, Naver Search Ads, 11st, Gmarket dashboards
Sheets: Signal scorecards, promo ladders, CAC decomposition
Optional: MMP exports for reconciliation modules

Practice labs

Instructor-led practice lab for marketplace audience segmentation

Each lab uses anonymized KR exports. You configure segments, document limitations, and present findings — not slide quizzes.

Case study teardown

Case study review of marketplace campaign performance metrics

Monthly teardown sessions walk through real patterns: overlapping lookalikes, promo-week signal collapse, and recovery roadmaps.

Certification CTA

Prepare with our Certification Prep Intensive — exam fees paid separately to the issuing body.

View certification prep